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SAFF confirms Sports Partner International as the official commercial partner

Media Release


14 Feb 2023

The South Asian Football Federation’s executive committee meeting held virtually on 14 Feb 2023 has approved the tender bid of Sports Partner International for the marketing and commercial rights of the SAFF Championship.

The SAFF had published a notice inviting tender bids to acquire the rights of the SAFF Championship on 13 December 2022 and received the bid within the deadline on 16 January 2023.

As per the decision of the committee, the rights has been awarded for four editions till 2029, while the 2023 edition of the championship has been decided to be held in a centralized venue in India.

However, the venue for this edition of the championship would be confirmed by 10 March, as requested by the All India Football Federation.