Dhaka | 13 September 2026
The South Asian Football Federation (SAFF) has awarded the exclusive commercial rights for the Tecno SAFF Championship 2026, scheduled to be held in Dhaka, Bangladesh, from 4 to 17 November 2026, to TSA Sports and Entertainment, a Bangladesh-registered sports marketing and event management company.
Under the agreement, TSA Sports and Entertainment will serve as the exclusive rights holder of the tournament and will be responsible for the championship’s marketing, broadcasting, sponsorship, commercial activities, and event management.
The partnership marks a new chapter for the region’s premier international football competition, with SAFF and TSA Sports and Entertainment working together to enhance the tournament’s commercial value, audience reach, and overall fan experience.
Now, SAFF will work in close collaboration with TSA and Bangladesh Football Federation (BFF) to deliver the competition.
“Having TSA and BFF on board for the upcoming Tecno SAFF Championship is a significant step towards our mission of developing football in South Asia. Football thrives when strong marketing and commercial opportunities are in place, and we are confident that TSA and BFF will play a vital role in achieving this objective. Their expertise, presence, and commitment to the competition will add immense value, and we believe they will help elevate the Tecno SAFF Championship to even greater heights,” said SAFF General Secretary Purushottam Kattel.
SAFF looks forward to working closely with TSA Sports and Entertainment and BFF to deliver a successful and memorable edition of the Tecno SAFF Championship 2026 while continuing to promote the growth and development of football across the region.