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South Asian Football Federation Unveils New Logo, Embracing Strength in Unity

November 18, 2025

18 Nov. 2025 | Dhaka

The South Asian Football Federation (SAFF) proudly unveiled its new logo during the Executive Committee Meeting held at the federation’s headquarters in Dhaka. The unveiling was done by SAFF President Kazi Md. Salahuddin, marking a significant milestone in the federation’s journey toward modernizing its brand identity.

“We are thrilled to unveil the new logo of the federation. It has been crafted with great care and boldly represents our identity in the global footballing arena,” said Kazi Md. Salahuddin, President of SAFF. “This design reflects our unwavering commitment to developing football across the region and embodies our motto: Strength in Unity. We sincerely hope all our stakeholders will appreciate and embrace this new visual identity.”

The refreshed branding aligns with global trends in football and enhances SAFF’s market presence through improved visual appeal and professionalism.

The new logo features a bold abbreviation of the South Asian Football Federation, symbolizing the strength and unity of South Asia, a region that is home to nearly 25 percent of the world’s population. It captures the passion and fervor that South Asians share for the beautiful game.

The design was created by Supun D. Rajapaksa from the Football Federation of Sri Lanka. SAFF had invited creative concepts from designers across all seven member associations, and Rajapaksa’s concept was unanimously selected by the Marketing and Communications Committee and endorsed by the Executive Committee.

To Download the Logos

More Announcement
January 26, 2026
SAFF holds Extraordinary Congress 2026

Bangkok | 26 January 2026

The South Asian Football Federation (SAFF) convened its Extraordinary Congress in Bangkok on 26 January 2026, during which the terms of the federation’s independent committees were renewed in view of the upcoming SAFF elections.

The Congress approved the renewal of the Disciplinary and Ethics Committee, the Appeals Committee, and the Electoral Committee. It also ratified amendments to the SAFF Statutes and the Standing Orders of the Congress, aligning them with the recently issued guidelines from the Asian Football Confederation (AFC).

“These decisions are central to strengthening our governance framework, upholding transparency, and ensuring the integrity of our competitions and electoral processes. I encourage all delegates to engage constructively and share your views openly so that we may reach well‑informed and collective decisions for the continued progress of South Asian football,” said SAFF President Kazi Md. Salahuddin in his opening remarks.

He also expressed appreciation for the support provided by FIFA and the AFC toward the development of football in the region. A special acknowledgement was extended to the Football Association of Thailand for their assistance in hosting the SAFF Futsal Championships.

Representatives from all seven member associations of the South Asian Football Federation were present at the Congress.

December 24, 2025
East Bengal Crowned Champions of SAFF Women’s Club Championship 2025

20 December 2025 | Kathmandu

East Bengal FC scripted history by winning the inaugural SAFF Women’s Club Championship 2025 in Kathmandu, Nepal. The Moshal Girls delivered a flawless campaign, culminating in a 3–0 victory over APF FC in the final at Dasarath Stadium on 20 December.

Tournament Highlights

  • Undefeated Across Five Matches:

4 group-stage wins, 1 draw (0–0 vs APF FC)

Goals Scored: 14 | Goals Conceded: 0

  • Group Stage Results:

Beat Transport United FC (Bhutan) 4–0

Defeated Karachi City FC (Pakistan) 2–0

Defeated Nasrin Sports Academy (Bangladesh) 7–0

  • Final Match Goals:

22′ – Fazila Ikwaput (first half-volley)

35′ – Shilky Devi Hemam (powerful header)

46′ – Fazila Ikwaput (quick second-half strike)

  • Clean Sheet in Final: East Bengal’s organisation and defensive discipline proved unbreakable.

Awards & Accolades

  • Fazila Ikwaput – Golden Boot (9 goals), Most Valuable Player
  • Panthoi Chanu – Best Goalkeeper
  • Fair Player Award – Transport United

Coach Quotes

Anthony Samson Andrews, head coach of East Bengal, reflected on the achievement:

“The SAFF Championship was something we wanted to conquer and make history, and we did it. It was our third trophy this season after the Indian Women’s League and the Kanyashree Cup, and we are happy to give this good time to the fans.”

Jibesh Kumar Pandey, APF FC coach, admitted the team fell short:

“We, as players and coaching staff, failed today. The game showed that we have a lot to improve.”

 

December 2, 2025
SAFF Social Responsibility Seminar Concludes with Renewed Commitment to Societal Betterment

2 December 2025 | Dhaka

The SAFF Social Responsibility Seminar concluded in Dhaka on Monday with active participation from all seven member associations of the federation.

During the seminar, each member association presented the progress made in their respective social responsibility initiatives and pledged to maintain the momentum in serving society through the power of football.

The event was supported by the Asian Football Confederation’s (AFC) Social Responsibility Department. Head of Unit Neil Sta Maria and Irene Juliet, Safeguarding Lead at the AFC, provided valuable insights on the AFC’s Dream Asia Foundation, outlining the roles and responsibilities of the social responsibility unit. They also shared practical guidance on project implementation, funding applications, and strategies for delivering impactful programs.

Participants expressed their appreciation for the knowledge shared over the two-day seminar. The enthusiasm, eagerness to learn, and strong commitment to societal development reaffirmed SAFF’s belief that social responsibility will continue to thrive within the region.

Attending the seminar as the special guest during the closing ceremony, Ms. Mahfuza Akhter Kiron, Executive Member of the Asian Football Confederation and the Bangladesh Football Federation (BFF), who also heads the BFF Women’s Wing, emphasized that social responsibility should not be viewed as a side project or an additional task. Instead, she described it as a meaningful opportunity to contribute to the betterment of society through football.

November 18, 2025
South Asian Football Federation Unveils New Logo, Embracing Strength in Unity