Press Release
25 July 2026 | Dhaka
The South Asian Football Federation (SAFF), in partnership with the Bangladesh Football Federation (BFF) and TECNO Bangladesh, officially launched the TECNO SAFF Championship Bangladesh 2026 at a grand ceremony held at the Sheraton Dhaka, unveiling the tournament’s official identity and celebrating a landmark partnership that signals a new era for football across South Asia.

The prestigious launch brought together senior football administrators from across the region, representatives of all SAFF Member Associations, national team captains, distinguished guests, members of the media, and leading digital creators and influencers, reflecting the growing excitement surrounding South Asia’s premier international football tournament.
The ceremony commenced with opening remarks by Mr. Purushottam Kattel, General Secretary of SAFF, who officially introduced the championship’s vision and announced TECNO as the Official Title Sponsor of the tournament. He highlighted the importance of strategic partnerships in strengthening football across the region and expressed confidence that the collaboration would elevate the championship to new heights.
One of the evening’s defining moments followed with the official unveiling of the TECNO SAFF Championship Bangladesh 2026 logo, revealed through a specially produced audiovisual presentation before invited guests, symbolizing the official beginning of the tournament’s journey.
The event then witnessed the formal exchange of the Official Title Sponsorship Agreement between Mr. Purushottam Kattel, General Secretary of SAFF, and Mr. Rezwanul Hoque, CEO of Ismartu Technology BD Limited, representing TECNO Bangladesh. The agreement marks the beginning of a strategic partnership aimed at enhancing the championship’s visibility, fan engagement, and commercial growth across South Asia.
Adding a global dimension to the occasion, attendees viewed a special recorded message from Mr. Guo Lei, General Manager of TECNO Global, who reaffirmed TECNO’s commitment to supporting football as a platform that connects communities, inspires young talent, and celebrates regional unity.
Following the video address, Mr. Rezwanul Hoque delivered the official remarks on behalf of TECNO Bangladesh, expressing the brand’s pride in partnering with SAFF and its commitment to contributing to the continued development of football throughout South Asia.
Representing the host nation, Fahad Karim, Vice president, Bangladesh Football Federation, welcomed delegates from across the region and described Bangladesh’s hosting of the championship as a significant milestone for the country’s football community. He emphasized that the tournament would showcase not only the region’s sporting excellence but also Bangladesh’s hospitality, passion, and growing capabilities as an international sporting destination.
Guests were then invited to experience the official Kick-Off AV, a cinematic presentation celebrating Bangladesh as the host nation while highlighting the participating Member Associations and the shared journey toward the TECNO SAFF Championship Bangladesh 2026.
The formal proceedings concluded with an official group photograph featuring SAFF leadership, BFF officials, representatives from all participating Member Associations, and TECNO Bangladesh executives, symbolizing regional unity through football.
The evening continued with media interactions, interviews, networking sessions, and content creation activities, allowing journalists, broadcasters, and digital creators to engage directly with tournament officials and partners ahead of the championship.
Representatives from all, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka, attended the launch, alongside national team captains, federation officials, corporate partners, invited dignitaries, and a diverse group of prominent influencers and content creators whose participation helped amplify the excitement surrounding the tournament across digital platforms.
As South Asia’s premier international football competition, the TECNO SAFF Championship Bangladesh 2026 promises to unite millions of supporters across the region while celebrating sporting excellence, friendship, and cultural connection. With TECNO joining as the tournament’s Official Title Sponsor, the championship enters an exciting new chapter, reinforcing a shared commitment between SAFF, BFF, and TECNO to inspire the next generation of football fans and players throughout South Asia.